About Us

Ariane Bay - Style starts with Comfort

Ariane Bay was founded by two friends from Athens who shared a simple idea: style should never come at the cost of comfort. Inspired by the relaxed beauty of Greek island life and the ease of coastal dressing, they set out to create a collection that feels just as good as it looks.

Our pieces are designed to offer the perfect balance between elegance and everyday wearability. With soft, carefully chosen fabrics and flattering cuts, each item is made to move with you – from workdays to weekends, and everything in between.

At Ariane Bay, we focus on timeless essentials you can rely on. Think effortless silhouettes, neutral tones, and styles that mix and match with ease. Whether you're heading out for brunch, running errands, or packing for a sunny getaway, our clothes are made to keep up – and help you feel your best.

We believe great style starts with feeling good. And we’re here to make that simple, every day.